You’ve got all the right ingredients.
You just need a pinch of salt.
I help B2B companies build positioning, messaging, and growth strategy from real customer insight, not internal assumptions.
Positioning | Customer Insights | Growth Strategy
Salt amplifies what's already working.
Your product is solid. Your customers are happy.
So why are deals stalling?
Why is your website not converting?
Why aren’t buyers finding you?
The problem usually isn't effort or budget. It's that your marketing is built on what you think buyers care about instead of what they actually care about.
Salt highlights what’s already working and makes your marketing taste like it should.
A Pinch of salt goes a long way.
Here's how we're helping B2B companies like yours.
"We're going after a new market and we can't afford to get it wrong."
→ Positioning & Messaging Strategy
Before you invest in a new segment, you need to know what those buyers actually care about. We figure out what your customers actually value and turn it into messaging that lands.
"We've rewritten our messaging four times and it still doesn't click.
→ Customer Insight & Social Proof
It's not a copywriting problem. You're writing from the inside out. We start with what your customers actually say and build messaging from there.
"We need PMM-layer, but we're not ready for a full-time hire."
→ Growth Strategy & Advisory
A clear roadmap for what to fix first, where to invest, and how to build marketing that earns trust before it asks for the sale.
