From Discovery to Demand: How an Immersive Campaign 2x’d Sales

The Science A-Z Discovery Museum

When Science A-Z needed more trial signups, we didn’t just spin up a landing page—we built an experience. The goal: create a fun, immersive way to meet the product. The result? Over 12,000+ signups in two months and a 2x year-over-year sales boost.

What I brought to the table:

  • Led content strategy and creative—from big ideas to button copy.

  • Built and managed a cross-channel campaign (think: VIP invites, email flows, Instagram filters, landing pages, and paid ads).

  • Wrote and directed demo videos and commercials that showed—not told—what made Science A-Z different.

  • Partnered with designers, PMs, sales, and events to bring it all to life.

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[Marketing Ops] Turning a Decade of CRM Chaos into a Scalable Revenue Operation