Grain of Truth

*

Grain of Truth *

Get on the List: Real-world tips for scaling startup marketing, fresh takes on industry trends, and behind-the-scenes lessons from the front lines.

(First send goes out July 7th)

Marshele Scherrer 6/3/25 Marshele Scherrer 6/3/25

Scale Growth Without the Bloat: A Lean Marketing Framework

Discover how to build a scalable marketing engine for your startup without a big team. Learn strategies to streamline operations and drive growth efficiently.

Marshele Scherrer 6/3/25 Marshele Scherrer 6/3/25

T = Test → Learn → Scale

Startups don’t have time for statistically pure A/B tests. This playbook shows you how to run fast, directional experiments that compound growth—with minimal lift and maximum clarity.

Marshele Scherrer 6/2/25 Marshele Scherrer 6/2/25

L = Leverage Tech: 7 Budget-Friendly Martech Plays Every Lean B2B Team Should Steal

Build a marketing stack for your seed-stage startup—7 AI tools for SEO, email, brand, and KPIs you can launch today.

Marshele Scherrer 5/30/25 Marshele Scherrer 5/30/25

A = Align the Essentials: Turn Bright Ideas into Booked Demos.

Creative campaigns only work when the channels, funnel stage, and KPIs are in sync. This post shows you how to align it all—so bright ideas turn into booked demos.

Marshele Scherrer 5/28/25 Marshele Scherrer 5/28/25

S = Set the Right Goals

Setting the right goals is where real marketing momentum begins. In this post, we break down how to anchor your strategy with clear KPIs, align budget to funnel stages, and spot leaks before they drain your growth. A must-read if you're serious about scaling smarter.

Marshele Scherrer 5/26/25 Marshele Scherrer 5/26/25

Design for Action, Not Exploration

I built a choose-your-own-adventure email campaign once. Five paths. Tons of logic. CTR? Embarrassing. Turns out, more options don’t mean more conversions—they mean more drop-offs. This post breaks down why simplicity sells—and how to make your marketing feel effortless again.