Challenge:
Eko’s early content missed the mark. Despite efforts to explain interactive video and educate prospects on enhancing product galleries, nothing truly resonated. The messaging felt too technical, too feature-first—and failed to connect with what really mattered to marketers.

Approach:
We flipped the script. Instead of pushing product specs, we leaned into what Eko was built on: storytelling. We reconnected with the founding DNA of the brand and reimagined our approach through the lens of emotional, product-driven storytelling—something every DTC marketer is striving to master.
We then brought that story to life as an interactive content experience. Instead of static PDFs and disconnected CTAs, we embedded demo requests within the experience itself. This not only increased engagement, but gave us behavioral insights into what content truly landed.

Impact:
We added nearly 2,000 new leads to our database, and 5% of them requested demos directly through the interactive content—flowing smoothly into our nurture-to-sales pipeline. Engagement rose, story clarity improved, and the content finally felt like Eko.