Lights, Camera, Conversion.
From product launches to brand storytelling, these videos were built to do more than look good—they drive action. I concept, script, direct, and produce high-performing marketing videos that bring ideas to life and turn viewers into customers.
Smart Gallery Product Launch
I produced and directed a launch video for Eko’s Smart Gallery to spotlight how interactive galleries are reshaping DTC ecommerce. The video quickly educated prospects on key features and real-world impact—showing how Smart Gallery turns static product pages into engaging, high-converting shopping experiences.
Marketers Love a Good Story
Humans are wired for stories. They stir emotion, build connection, and make sense of chaos. Marketers know this—it’s why product storytelling hits so hard. Understand this was an unlock for the Eko brand and we took this concept and ran with it in positioning the Eko smart gallery.
Headsprout Commercial
This was a lead gen commercial targeting teachers. The goal was to increase trial sign-ups by showcasing how fun, interactive, and effective the product is. This commercial was created for YouTube ads and website pages on the Learning A-Z website. The final commercial earned an 18:1 ad spend!
Vocabulary A-Z Commercial
The new Vocabulary A-Z launched in 2019 and the goal of this commercial was to attract new and existing customers to trial the new game-like features within the product. This video was used in Youtube ads, emails, and the product site.