Eko’s interactive video tech was powerful—but confusing. Prospects didn’t get it, and we were leaving conversions (and credibility) on the table.

When the company pivoted from entertainment to B2B e-commerce, I led a full brand refresh to reposition Eko as the conversion-driving tool it actually is. Partnering closely with our product and creative teams, and informed by constant feedback from our sales team and demo calls, we turned complex tech into a clear, compelling story that clicked with Direct-to-Consumer brands.

We overhauled the website with sharper messaging, a streamlined UI, and a high-impact visual that showed exactly how interactive video supercharges product pages. No guessing. No jargon. Just a simple focus on what DTC marketers really cared about—more conversions

The result? A sleek, strategic brand presence that didn’t just look better—it converted better. Because once people understood the product, they wanted it.