Customer Stories for your testimonial page.

across your entire funnel

Done-for-you customer interviews that become content, buyer language, and marketing intelligence. 

Capture a Customer Story 
One Customer Interview
Fuels all of this

Leverage the Power of Storytelling (but make it B2B)

It feels impossible to stand out in today’s environment and harder to tell a story about an intangible piece of software.

Take a cue from Slack. How did they go from $0 to $7B in five years? Their CMO credits the power of a story. Not just any story, though. They stopped pitching features and started telling the customer's story.

Three things every marketing team is struggling to solve today.

The Pressure: Do More. Launch Faster. Create Better.

Test more content, be more creative, oh, and make viral videos (which is free and AI can do with a click of a button, right?).

We know the real story. We take the logistics of interviews, the technical aspect of video editing, and finally get “3 case studies for the quarter” off your to-do list.

The Silo Problem: Everyone has customer intel except you.

As marketers, we are one step removed from the customer. We compensate with research and honestly, a pinch of genius.

But there are deep insights that sales and CS aren't surfacing from customers (or communicating internally), causing division within teams. Capture the real story so your team can break down silos and build on a single source of truth.

Your buyers are no longer searching, they’re asking.

And if you want to be the answer, you have to sound like the question.

While your competitors are using the same keyword list from 2024 based on neat, category-based keywords, we’re equipping teams with customer-centric strategies based on how buyers actually interact with AI search tools today.

VoC Lab extracts the messy, human language buyers actually use. Our structured interviews pull:

  • The phrases they repeat.

  • The frustrations they name.

  • The words they reach for before they know what to search for.

You get messaging that earns credibility and content built to be cited.

One Customer Interview Creates Value Across Your Funnel

Your customers already say what your funnel needs to hear.

We capture it and put it to work at every conversion point below.


A done-for-you customer interview program designed to…

✨ Build trust earlier in the buyer journey
🚀 Generate customer-led content that compounds
🧠 Improve messaging with real buyer language
🤝 Create proof assets sales can actually use

What You Get

A Customizable Package Built Around Your Business

Start with the core offering and add on solutions based on your business needs.

Each Interview Includes:

  • Customer Insight Interview Conducted for You
    Structured interviews designed to uncover proof points, buyer language, and conversion-driving insight.

  • 3 Video Assets Created from Every Interview
    Short-form video testimonials designed to build trust across social, sales, and your website.

  • 1 Carousel Case Study (that actually gets read)
    Stop hiding your best marketing in PDFs on your website. Share stories across social platforms where your audience will read them.

  • Buyer Intelligence Report
    Messaging insights, SEO insights, buying triggers, objection patterns, and message-ready language you can use across marketing and sales.

  • Customer Advocacy Experience Managed End-to-End
    We handle outreach, interview prep, production, and approvals, including white-glove touches for your customers like free ring-light and tri-pod to keep with a hand-written note.

✨Add-ons

  • Social Amplification: We schedule and post across your social channels.

  • Written Case Study: Still want a PDF for sales enablement? We got you.

  • Premium-Style Editing: We have a range of editing styles depending on your budget and brand guidelines.

  • Ongoing Content Marketing Plans: We’ll create a custom content plan based on our strategic findings. Implement the plans yourself or opt for a done-for-you content engine.

  • Special Events and Conferences: Take advantage of in-person moments and capture multiple interviews at once.

  • Strategic Consulting + Fractional Marketing Support: Need help putting your Buyer Intelligence Report to work? We embed alongside your team and turn the insights into action.

If you're interested in working with us, complete the form with a few details about your company. We'll review your message and get back to you within 48 hours.

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